Role: Lead Visual Designer
Yahoo! Groups, a well-established online email community service with over 90 million subscribers, was in need of an updated look and feel. I led

the visual exploration phase, which included a comprehensive competitive analysis, moodboards exploring site personality, and user research which

led to a fresh new visual style that not only resulted in an overall cleaner user interface, but better monetization through increased traffic to the site.

Role: Art Direction + Visual Design
Yahoo!'s Annual Design Expo hosts lectures from some of the industry's most prominent speakers, and includes design projects created by renowned

university design programs. I created these posters to reflect the nature of the event: bold, original, and free-spirited with an eye towards

sharing knowledge in and outside the design community.

Role:
Lead Visual & Interaction Design
Yahoo! partnered with Naomi Campbell and Ralph Lauren to host a real-world fashion show and online charity auction benefiting victims of Hurricane Katrina.

I created the site design to communicate the sincerity of the cause as well as the enthusiasm of a fashion show. The site resulted in

thousands of dollars donatedto the Hurricane Katrina victims, as well as coverage in USA Today, AP, People, and US Weekly.

Roles:
Design Mgr, Lead Visual Design
As one of the first personalized pages on the Internet, My Yahoo! had amassed a following of over 250 million users. The redesign aimed to update the entire user experience from start to

finish. I led the team as Design Manager during the strategic exploratory phase, and then led the visual design during the ideation phase. The redesign vastly improved

the ease of use of the site and added a more sophisticated and modern look and feel.